Home Money The Fluff is officially off the market, just in time for 5 year anniversary

The Fluff is officially off the market, just in time for 5 year anniversary

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The Fluff, the Court Street eatery that was set to be sold in April, is no longer on the market.

After just a few months Jessica Kopelwitz and her husband Jason decided to keep the business. As previously reported, their motivation for selling was not purely fiscal. They are entrepreneurs at heart, and thought it was time to move on to other ventures.  

The family kept the business, holding on for not only a good offer, but also for someone who was dedicated to the local community. As they waited for the offer, they prepared for a new semester by hiring new staff and developing an express menu with wraps, soups, salads and sandwiches ready to go at any time throughout the day. They even instituted a happy hour with $2 off beer and specialty mixed drinks every weekday from 4 to 6 p.m.

After putting so much preparation into this year, Kopelwitz no longer felt it was time to sell.

“We didn’t sell, but I don’t think that will stop us from doing more. Let’s just say we’re looking at something else now,” Kopelwitz said.

The local tradition carries over through all their business practices. The family also owns West Street Wingery, another local business. After the fire on Union Street last November, Fluff brought on two employees from Jackie O’s who found themselves out of work.

Fluff also carries Jackie O’s beer, as well as beer from the new brewery Devil’s Kettle. They use ingredients from local sources as frequently as possible. They even held a showcase for Passionworks art pieces this summer and have dozens of their paintings and artworks hanging around the bakery.

Head Manager Amanda Gleason stepped up as Kopelwitz stepped down to care for her newborn daughter. In her role, Gleason has been an instrumental part of the decision to not sell the restaurant.

“Whatever (offer to buy Fluff) came up, if we thought it was a viable offer, we were transparent and we talked about it,” Kopelwitz said, noting that they were upfront with their employees throughout the entire process.

“I had a feeling they weren’t going to sell,” Gleason said. “They just love it too much.”

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