Facebook: Power of the ‘Like’
If you only knew what Facebook’s Like button was capable of! Well, I can try to be of some assistance. The “Like” button was relaunched only a couple of weeks ago and its biggest change can be noticed outside of Facebook. The Like button has replaced the Share button.
This means any time you “like” something anywhere on the internet, it automatically gets placed on your Facebook page and jumps into EVERY ONE of your friends’ newsfeeds. Great! Or not so great. I guess it depends on what you’re liking. But I guarantee the source of the “like” is saying “Fabulous!”
This is ingenious PR and advertising. Not only are you seeing something, but potentially hundreds of other people are exposed that otherwise wouldn’t have been. A link to the source, along with a photo and an info blurb, will show up and people can comment and (wait for it) LIKE IT!
For instance, say I enjoyed a story on HuffingtonPost.com earlier today, so I “liked” it. It is in my newsfeed. Previously, with the Share button, there would have been an intermediate step, one that brings the story and me back to Facebook before it is published. Conveniently for me, with the new Like button, I can go on reading or studying or…you get the point.
According to the freedmarketer, publishers would prefer a Like Button over a share button because the button lets a web page behave as a Facebook Page does. A page would get access to a users’ wall, all the while controlling the message that appears. As the Facebook Developer site explains on its Like Button explanation, a publisher’s page would appear in a users’ “Likes and Interests” section so that the page could publish updates.
What does the “like” button do for you and me? Well some of the perks were explained above– if you ‘like’ an organization or company, their info is included among your daily news feeds, similar to any other friend you have on Facebook. It is a way to stay informed with all of your interests and all of your friends’ interests.
We all know the Like button operates in countless more ways — It lets your friends know that you think they looked cute yesterday or that they said something funny. And the Like button doesn’t stop at Facebook, numerous other sites have similar features. But Facebook’s approach definitely stands out. “People are obsessed with the “Like” button. Soon we’ll be able to “Like” that someone clicked “Like” on someone’s “Like.”Share